Why, Wet 'n' Wild, Why?

Glitz 'n' Glam, the latest Wet 'n' Wild Wild Shine limited edition display, has been showing up in more and more drugstores near me for about the last month or so.



Front rows, left to right: Confetti, Spectacle, Midnight, Countdown, Celebration, Resolution. Back rows, left to right: Fireworks, Tipsy, Extravaganza, Champagne, Cheers, Toast.

The names of these lead me to believe this is a holiday collection themed around New Year's Eve. The colors and finishes of some of them lead me to believe Wet 'n' Wild is pulling a Sinful and re-releasing existing colors under new names. Not cool, Wet 'n' Wild, not cool.

See the two bottles below—one is Confetti from the LE display and one is Hallucinate from the core display. Can you tell which one is which?



How about Rain Check and Countdown?



Or Caribbean Frost and Celebration?



Or Bijou Blue and Resolution?



Or Cheers and Kaleidoscope?



Here you can tell which is which because the bottles are different, but look how close Spectacle and Glitz from the Craze line appear to be:



Or Champagne and Shield from Craze:



I've also seen reports, including from The Daily Varnish that Midnight is very close to Wild Orchid. I'm okay with that one, since Wild Orchid is discontinued and sought after, so releasing Midnight gives another chance to people who missed Wild Orchid (or have misplaced their bottles, like I seem to have done—it's on my spreadsheet but I couldn't find it when I went looking through my drawers). The ones where I can find pretty much the same color and finish by another name in the current core displays for the same brand, those I am not okay with. Those don't meet my definition of "limited edition". I know that looking alike in the bottle doesn't meant they're necessarily dupes on the nail, but these pairs just look might suspect to me.

I like Wet 'n' Wild, and I like paying 99 cents and getting a decent bottle of polish, but I sure hope the next limited edition collection is all new stuff. I'm not so annoyed that I didn't buy anything from this display, though. I got the five colors I couldn't find matches for in the Wet 'n' Wild core display as well as Champagne (since I don't own Craze) and will have swatches of those soon.