Monday, April 30, 2012

End of April Super Mega Display Post

I really shouldn't have let a month go by after my last display post; so much spring and summer stuff has rolled into stores since then that this is going to be a very long, very photo-riffic entry. You might want to grab a snack before you continue reading.

China Glaze Prismatic, which I was waiting to see when I did my last display post, did eventually show up at my Ulta. Six multicolored glitters here: Full Spectrum (red violet), Liquid Crystal (blue), Optical Illusion (blue green), Polarized (silver), Prism (blue violet), and Ray-diant (yellow green).

Prismatic also showed up at my Sally Beauty, but the bottles had black handles instead of silver as at Ulta (and the ones I bought online because I was impatient). I'm not sure what's up with that.

Color Club Blossoming, their spring collection, popped up at Rite Aid, of all places. I've never seen Color Club there before. This particular display only had the cremes (Blushing Rose, Sweet Pea, Lavendarling, Hydrangea Kiss, and Blue-ming), not the Diamond Drops shredded glitter topcoat I also shared in my swatch post.

Rite Aid also had Color Club Take Wing, the summer collection, all shimmers: Sky High (blue), Daisy Does It (yellow), Metamorphosis (teal), Fly With Me (apple green), Wing Fling (warm pink), Sparkle and Soar (orange). (You may be able to spot Wet 'n' Wild Be Jeweled in the background here; it did finally show up at Rite Aid and CVS weeks after I'd already bought my quota at Meijer.)

I had to go to my usual Color Club source, Bed Bath & Beyond, to see the Magnetic Force display. Colors here are : Cop an Attitude (copper), Steel of the Night (charcoal), Electro-Midnight (deep blue), Hipnotic (berry red), Sci-Fi (old gold), and Magnetic Force (plum).

The 2012 bridal collection from Essie is called Love & Acceptance. I've only seen this at Ulta so far. It has four colors: Instant Hot (creamy white subtle shimmer), Who Is the Boss (pastel seafoam green creme), Love & Acceptance (dusty lilac creme), and Like to Be Bad (warm pink subtle shimmer).

For summer, Essie has neons in the Poppy-razzi collection: Lights (pink), Camera (orange red), Action (yellow orange), and Bazooka (orange). Here's the retail display as seen at Walgreens:

The salon display of Poppy-razzi at Ulta had white in addition to the four neons, along with directions to use the white as a base.

At Target, I saw an Essie display for a Metallics Collection. Buy Me a Cameo, Show Me the Ring, Pearly White, Steel-ing the Scene, Loop Hole, Fair Game, and Over the Edge. Several of these are marked as being "only at Target", but I think that means "only at Target right now" because I have some of them already and I did not get them at Target.

Finger Paints has hopped onto the magnetic bandwagon with Magnetic Effects. To accomodate the magnet in the cap, these bottles are shaped differently than the normal Finger Paints bottles. They look quite a lot like the Color Club magnetic bottles, actually. There are four colors, which you may also recognize from seeing the Color Club ones: Hipnotic, Steel of the Night, Cop an Attitude and Electro-Midnight.

Layla Hologram Effect colors have arrived at Ulta, who doesn't seem to know quite what to do with them. Every store I've seen this display in, it's been in a different spot in the store: on the end of an aisle near the front, in the drugstore section, in the back of the store near the salon. Eight colors here: Flash Black, Ocean Rush, Mermaid Spell, Jade Groove, Ultra Violet, Retro Pink, Coral Gleam, Mercury Twilight. The display also has the special Hologram Effect Base File, which I have not bought because using Nfu Oh Aqua Base worked just fine when I tried Ultra Violet.

The L'Oreal summer display is called It's Gold or Nothing at All, and it has the first new polish colors I've seen from them since they re-launched them. Pink Carat and Precious Coral look like typical summer shades, and there are also two glitters, Silver Sparkle and Gorgeous Gold, which I will buy the minute I see a good sale price. I've spotted these at Walgreens (shelf top display) and CVS (big end cap display called Golden Summer).

I just can't resist adding close up bottle shot of Silver Sparkle, because it's a lot more interesting than it looked from a distance.

Milani Pure Love has three polishes: Gray Tux (black with silver glitter), Wedding Dress (white shimmer), and Bridesmaid (platinum foil).

OPI New York City Ballet display showed up at Ulta just after I did my last display post. If I'd been clever, I would have included it in my swatch post that I not-at-all-cleverly called OPI New York City Ballet Collection, and this post would have been not quite so very long.

Revlon's summer offering is Escapism. The four polishes in this display are labeled "new shade" and don't say "limited edition" anywhere, so they may be around for a while. Colors are Gold Coast (gold shimmer), Surf (dusty teal blue creme), Sheer Seafoam (sheer turquoise tint), and Red Bikini (orange red creme).

Revlon has also released some new scented polishes, in a collection called Scented Treats, and this display does say it's limited edition. In contrast to last year's glass flecked scented shades, these are mostly milky cremes. Eight colors: Lemon Meringue (yellow), Apricot Pastry (very pale orange), Mint Gelato (teal), Raspberry Scone (soft plum), Sugar Glaze (pink), Strawberry Cream (light peachy orange), Fig Jam (light copper, the only shimmer in the bunch), Cherry Bon Bon (red).

The last new Revlon display I saw was at Rite Aid and seems to have something to do with a Facebook contest. There are two shades of pink polish here: Strength of Pink (the lighter one) and Empower (the darker).

Sally Hansen Complete Salon Manicure limited edition Runway Collection is a mix of neutrals, summer brights, and vampies. I've seen this one at CVS and Ulta. Front two rows, left to right: Honey Whip, Buttercup, Barely Blue Bell, Fired Up, Oxblood, Purple Posy, Olive Branch. Back two rows: Parchment, Parrot, The Sky's the Limit, Temptation, Cerise, Loves Me Not, Petrol.

There are eight new Sally Hansen Limited Edition Insta Dri colors: Just in Lime, Orange Impulse, Quick Canary, Fast and the Fuchsia, Orchid Express, Heat Flash, Blue By, Magenta Moves. There are also some colorful toe separators on this display.

Given that there have been three limited edtion collections of Sally Hansen Salon Effects Strips since the beginning of the year, I thought they might take a break, but no, there are still more new ones. These are a tie-in with the Rock of Ages movie that's coming in June. There are eight designs: Red-y to Rock (red and white zebra), Rock 'n' Roar (black/yellow cheetah), Zip It (silver/black zipper), Star Quality (purple stars on hot pink), Amp it Up (black guitars on red violet), Good Gene's (distressed denim), Fingerlace Gloves (black lace on white), Sticks and Stones (red/white/black abstract).

But wait, there are even more Sally Hansen strips! These are Pedicure Salon Effects, and there are five designs: Puppytooth (black/white houndstooth), Toe-riffic (op art dots on pink), Pink Boa (pink/black snakeskin), Strike a Posie (blue and pink flowers on white), and Snake Rattle & Roll (periwinkle/black snakeskin, which I have on right now and will report on after I know how well they last).

I haven't seen the polishes yet, but I got a peek at a brochure for Sally Hansen magnetics. Looks like there will be eight colors: Polar Purple, Red-y Response, Iconic Indigo, Electric Emerald, Golden Conduct, Kinetic Copper, Silver Elements, and Graphite Gravity.

In what might be an attempt to take advantage of the Avengers movie hype, Sinful Colors has a comic book themed display that might be called Wow Pop (it's hard to tell). In what is surely part of their ongoing effort to confuse me, it's a mix of old and new colors: Let's Meet, Why Not, Exotic Green, Clementine, Energetic Red, Citrine, Outrages (yep, -rages), Dressed to Kill. The first two I know I've seen before (most recently, they were in the Color Block display which I shared at the end of March); the others I didn't recognize, but it's so hard to keep up with Sinful I can't say for sure that they're new.

It's been a little while since we had a Sinful Colors inspired-by-OPI display, but now there's Be Fierce, which looks to be their version of the Nicki Minaj collection. Colors are: Savage, Secret Admirer, Pink Forever, Innocent, Queen of Beauty, and Fig. I believe we've seen all of these before, just not in this grouping.

The Sinful display called Color Duos confused me because it had the same six shades as the aforementioned Color Block display (Why Not, Let's Talk, Ruby Ruby, Big Daddy, Let's Meet, and Happy Ending) and the same manicure concept on the model (Funky French Skittles). Why put out both of these? Is it some sort of contest between competing ideas out of the marketing department?

Summer always means the re-promote of Sinful Colors neons. The Make Some Noise display I saw at Walgreens had Pink, Summer Peach, Dream On, Neon Melon, Fusion Neon, Irish Green, Dream On (again), and Cream Pink.

At Meijer, I saw a different Sinful neon display called Flash Forward. Which colors this had in it varied by store, but none had any colors I hadn't seen in other places.

The Wet 'n' Wild limited edition Flora & Fauna makeup collections each have a FastDry nail polish in them. Flora has a lime green shimmer called Twining Vines that in the bottle looks very close to Ocean Grotto from last year's Mermaid's Cove limited edition collection. Fauna has Teal or No Teal, a deep turquoise shimmer; this appears to be a core color, not even renamed to fit to Fauna theme. I've seen these kits at CVS and Walgreens and Rite Aid.

Per the Wet 'n' Wild CrackleCraze Neon Crackle display: "Neon is in. Crackle is in. Neon crackle is out of this world!" Five colors here: Blue a Fuse (the only shimmer crack in the bunch), Construction Zone, Pretty Pink Punk, Inmate in Love, Living in the Limelight. I've only seen these at Rite Aid.

In case neon crack isn't your thing, Wet 'n' Wild has another limited edition collection out: Chrome. Eight foil shades here, left to right: Steel the Spotlight, A Show at the Palladium, Precious Petals, Penny for Your Thoughts, Hog-Quartz School, Stay Outta My Bismuth (really? bismuth?), Grew Up in Cobalt-imore, I Got a New Com-pewter (I don't get why the lime green one has pewter in the name).

Zoya spring shades appeared at my Ulta as usual—weeks after I'd bought the ones I wanted directly from Zoya. The display has both spring collections in it: the three Fleck Effect colors (Maisie, Opal, and Chloe), and the six colors from True (Skylar, Tru, Lotus, Cho, Farah, and Bevin).

I will leave you with this craziness I spotted at Ulta: Orly Mineral FX colors stuck into a China Glaze Eye Candy display. Who does this?! Where has that display been since the polishes sold out this winter? Did they throw out the Mineral FX display and then found more stock? I wonder if there's a job that involves just going around and straightening up nail polish displays; I'd be good at that.

Happy shopping!


  1. I am most excited about the scented Revlons!! I think there colors are the most unique, I feel like there is a lot of repatitive colors coming out this season in other brands :(

  2. That was a lot!!!! I've been seeing some of these, still waiting for others!

  3. I'll have to be on the lookout for Take Wing! I love summer brights.

  4. So many awesome displays! These posts from you are one of my favorites to look at!

  5. omg! i want all of these polishes!

  6. i hope they will be in indonesia :)

  7. Thanks for all this work, Karen! I bought my Essie Poppy-Razzi colors at Walgreens, and there was no white in the display, so that was a missing link for me!

  8. Thankyou for your informative display post! These are always my favorite because its like I'm actually in the store shopping haha. I love your blog, keep up the good work! :)

  9. Awesome post Karen! I'm kinda bummed about all the neons out there since I am not a huge fan. Maybe by the time summer kicks in I will change my tune!

  10. Wow! A lot of new things I need to go and get!
    Thank you for sharing.

  11. Great shopping info! I literally lol-ed at you last pic!

    Thank you for commenting on my blog! I am following you!

  12. LOL that last pic too funny... I got confused for a sec.. you would be great for the job! Great post as usual

  13. Oh wow what an interesting post - lovely to see all these displays - we don't any of these in NZ

  14. What a fantastic blog post! Thank you for taking us around the shops and look at displays. I especially enjoyed the ones with price tags on them, so I can see how cheap polishes are there compared to here. Very interesting indeed :)

  15. OHMG - pure temptation LOL - soooo many of them looks way past temptation :)

  16. That's funny, I was just thinking the same thing when I was at my Ulta, that if I ever need another career, I can put polish collections back together correctly!

  17. This is a comment just for you. I mentioned your mention of the Sally Hansen magnetics in my blog. I did credit you and I did NOT use your photo, but would love to do so if you don't mind. If you want to check it out, I'm at and I can be reached at Thanks. :)

  18. I love these posts ! I definitely want the Essie Love & Acceptance collection and the I'm Essie I live for color, Layla Hologram, OPI New York City Ballet, Revlon Scented Treats

    Well, all in all, most of the collections have now been added to my wishlist. But can you blame me? Look at them :D

  19. Great post! Those Layla polishes are awesome!

  20. I sooo want to see the Scented Treats! Even though the amazingness should be on the smell, which I won't be able to get :p
    Take Care!

  21. These display posts are my favourite, I love seeing how different shopping is in America compared to England, we have nothing like this! In the shops I go to there are no nail polish only brands so this is so cool for me :) so thank you for taking the time and effort to do these posts!

  22. I want to go shopping with YOU! Wow...Are those WnW foils really foil?

    1. NailsIT, I've only swatched a couple on wheels so far. Those were metallic/foil, along the lines of Orly Rage & that collection. They are definitely not smooth chromes despite saying "Chrome" on the bottles.

  23. So much awesomeness in one post! =)

  24. This was an awesome post and a great look into what we're missing here in Ireland... wish we had all those polishes! Thanks for the post and all the great work gone into it :)

  25. My Ulta ALWAYS has the wrong China Glaze displays and polishes in it. It drives me insane :-/

    As always, I love this post! You are so dedicated to write all that info down... I would give up halfway through the first display! LOL

  26. So many displays! I'll have to keep an eye out for those SH Instadri's for stamping!

  27. I love this post that you do!! Its fun and very helpful! It makes it easy to find the display at the store if you know what you are looking for. Thanks!

  28. My ULTA never has correct things in the displays, it's REALLY annoying. And really bothers my OCD side.

    Good to know they might have the Layla Holograph display hiding anywhere- I've looked and never seen it, and the manager didn't even know what Layla was (?! YOU HAVE A DISPLAY RIGHT OVER THERE OF THEIR MAGNETIC POLISH!). I really wish there was ANYWHERE else reliable I could get some of these brands, I'm not a big fan of the store. They're also overpriced compared to Sally's and the others I shop at.

  29. I love display posts!!
    China Glaze and Orly LOL!!!

  30. Holy crap, awesome finds! I always say it, but I must hop over to the US for some shopping soon. No Ultas in Canada, booo:( So looking forward to the chromes, magnetic polishes, holos... man, polish companies must be listening lately. If we get some serious duo/multichromes out there, I'm going to be so happy and broke, haha!

  31. That Loreal Silver Sparkle is so pretty!! I'm looking forward to trying it.


Thank you for reading and commenting! I greatly appreciate knowing I'm not just talking to myself here. :) I'm moderating most comments now due to the spate of spammers who claim to be looking for sexy times.